Electronic media in the form of emails, Whatsapps and social media has left audiences overwhelmed in this information age. We are all bombarded beyond all expectations of 20 years ago. It has become a new revolution to receive something printed beautifully and presented in a more individual manner. Customers wants more attention in the form of personalised and custom-designed messages.
While print media looks more expensive, it certainly is becoming more effective in the age of digital medial and over-subscription.
Plan your next media launch with your individual avatar in mind, not the mass market. Mass marketing is dead.